Our Story

Our Story

Elusive Society was established in Urbana, IL as an independent creative atelier in 2015 with a focus on premium headwear by artist/entrepreneur JW Martin. Growing quickly through the use of heritage fabrics and an emphasis on high quality detailing combined with limited edition releases and collaborations with artists and brands, Elusive Society has become a wholesaler to stockists with a refined taste for premium headwear for men & women.

The name refers to our process of small batch manufacturing as well as a celebration of the rising trend of artists, artisans, and designers passionately pursuing their dreams without the widespread distribution of the larger corporate brands.

Giving Back

Elusive Society's overarching philosophy is to create what you love, enjoy the process, and share it generously. It is under this direction that E/S offers the "Fellowship of the Cloth" benevolent program. "Fellowship of the Cloth" is a tongue-in-cheek reference to secret societies while addressing real-world problems through a "one for one" donation: for every hat or beanie sold (excluding products that are collaborations and/or artist partnerships), E/S donates one warm beanie to someone at risk from the cold-weather elements.

Thank you for your interest and support.

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