Our Story

Elusive Society was established in Urbana, IL as an independent creative atelier in 2015 with a focus on premium headwear by artist/entrepreneur JW Martin. Growing quickly through the use of heritage fabrics and an emphasis on high quality detailing combined with limited edition releases and collaborations with artists and brands, Elusive Society has become a wholesaler to stockists with a refined taste for premium headwear for men & women.

The name refers to our process of small batch manufacturing as well as a celebration of the rising trend of artists, artisans, and designers passionately pursuing their dreams without the widespread distribution of the larger corporate brands.